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Design process and principles

Last updated: 18 Nov 2018
Design principles and process guide projects and provide constraints to help fuel the product design process.

Process

Learn

  • Identify people's problems
  • Understand why they're having problems
  • Recognise what we don't know about their problems
  • Find out what is required to solve their problems
  • Establish our limits for solving their problems

Build

  • Create solutions based on what is required
  • Build enough to quickly measure and learn
  • Test what we don't know will succeed in our solutions

Measure

  • Determine if our solutions solved their problems
  • Understand why our solutions succeeded or failed
  • Separate what we now know, from what we still don't know
  • Identify what is essential to solving their problems
  • Determine if the essentials are within our limits

Principles

Empower by education

Give people the confidence to take action, and make informed decisions

Simplify by understanding context

Provide just enough to achieve someone’s goal, then offer more upon request

Delight by designing for emotion

Go beyond the pure MVP (functionality, reliability and usability) and make it human

Build trust through transparency

Be honest and leave nothing up for interpretation

Perfection through iteration

Share early, test often and constantly deliver

Create consistency by reusing what works

Industry best practices set the standard for our design system, and all design decisions

Universal by including everyone

Accessible, global design is good design

Project plan

Tactics

  • Internal discovery research
  • Prototype
  • Internal and external user sessions
  • MVP design and build
  • Internal beta release
  • External launch